Apps & Integrations
Startup demonstrates skills in either developing their own apps for their Zendesk instance or integrating marketplace apps in a way that has positively impacted their company’s growth and customer experience.
Example:
• Integrating Shopify, email marketing, and returns tools to create a unified servicing & selling engine for your ecommerce startup.
• Leveraging Zendesk APIs to sync customer data across platforms automatically, providing agents with the context they need to best support your customers.
Seamless CX
Startup uses Zendesk to connect better to their customers. The startup uses customer data to inform and support their conversations with the user, moving seamlessly from communication channel to communication channel as required.
Example:
• Using multiple channels like in-app messaging, email, and phone without customers repeating themselves, and with high resolution and CSAT rates.
• Deploying a bot to collect customer information and guide the user towards a resolution, potentially via self-service or communication with a support agent
Innovation
Startup shows true innovation in how they implement Zendesk. The startup succeeds in CX in a unique or unexpected way, and finds new avenues to drive growth in the business. That innovation can stretch anywhere from linking emerging messaging & community channels to their Zendesk instance to redesigning major business processes that improve customer experience. Surprise us!
Example:
• Connecting with customers in Reddit or Discord communities and bringing their information into Zendesk when service is needed.
• Creating robust onboarding experience or effective customer feedback loops supported by Zendesk.
Data & Insights
Startup uses the data from their Zendesk instance and other sources to transform their company or customer experience. The startup should be able to note a few key metrics that have been positively impacted since they started using Zendesk and helped them sell better.
Example:
• Organizing product feedback alongside customer segments or other user data to influence product or service roadmap.
• Using Explore to create dashboards and reports for your startup’s management team and/or investors. Or, bringing data from Zendesk into your BI tool e.g. Power Bi, Looker, etc. for generating deeper customer insights.
Building a new process to improve CSAT, customer effort score, or other key business metrics.
Community Choice
This award celebrates a startup chosen by the Zendesk community! All registrants of the Startup CX Awards are welcome to vote.